Norman Ralph

Since leaving university and stepping down from my positions with the AHS and Leeds Atheist Society I have had quite a bit of free time on my hands, much of which has been spent looking at new ways of developing a national identity for atheists.

I don’t know how many of you will have ever tried looking at how many different groups exist for atheists and the seemingly endless associated groups, humanists, secularists, brights, freethinkers, rationalists, sceptics etc, but there are a lot. Almost every conceivable name and wordplay related to atheism, humanism, secularism etc has been used and there is a group set up. However, the majority of these groups have relatively low numbers and small areas of influence. In fact with the exception of the British Humanist Association and National Secular Society, these groups receive little to no national attention.

I think this is a problem. I think it is perhaps a greater problem, however, that there is no unified group representing all non-religious people. Whilst it is true that no two atheists (and I will use atheist from now on as an umbrella term for anyone who describes themselves as non-religious) have the same desires, ambitions or even world views, they do tend to exhibit broadly similar political and ethical views. These views should be expressed to decision makers, politicians and commercial leaders. Atheists should have a national voice that should be listened to.

Having spent some time with the BHA I can report that they do sterling work in the name of humanism and the NSS, likewise for secularism but they don’t represent enough people. Their image is not attractive to young atheists, for example, and their membership demographics highlight this. There is a need for a unifying brand to be created and heavily marketed. The most difficult thing for atheists to grasp at the moment seems to be the need to start running an organised, national atheist centred organisation that represents everyone, regardless of the name they call themselves. Moreover, this organisation needs to be run like a business.

The more time I spend delving into local and regional groups, and even some of the larger national groups, is the feeling that they are not meant to be attracting new faces, finding new blood. What is more depressing is the fact that the large organisations do not have the resources or, seemingly, the desire to recruit and retain members.

In order to develop the kind of business, the kind of brand that I have alluded to above, requires a rethink of how atheist organisations should approach marketing, recruitment and ultimately their basic business model. People in today’s world are consumers. We consume everything. We should start appreciating this fact and begin to treat members and potential members like customers and potential customers respectively. If atheist organisations approached recruitment like a service brand approaches their customer base I believe they would be far more successful.

These organisations need to start marketing themselves not as a luxury, discretionary purchase such as a large screen TV or an expensive tailor made holiday, but an essential! Once you have started to change people’s minds about how essential their worldview is to their lives then you can start to turn your customers into fans. Brand loyalty is something that the religious organisations have built up and the strength of this loyalty is stronger than that of household names like Coca-Cola and Sky. Atheists should be aiming for that kind of loyalty.

This kind of loyalty can only be developed if atheists stop thinking of themselves as idealists and start thinking of themselves as offering a service, a product.

The AHS is finally going public! Today in London, me and several high profile supporters will be officially launching the AHS as a pulic, national organisation.

Watch us live here!

Below is a copy of the press release we put out, if you come across any article etc whilst roaming the web, just drop me a line or leave a comment with the URL.

The National Federation of Atheist, Humanist and Secular Student Societies (AHS) launches today in central London with addresses of support from Professor Richard Dawkins, Professor A C Grayling and Polly Toynbee.

The AHS will support established and newly-forming atheist, Humanist and secular student groups and give them a national voice. It will provide a network, resources and a joint platform for these societies and make sure that their needs and views are being considered on the national and international level. The AHS is affiliated with the British Humanist Association (BHA).

In the wake of the successful ‘atheist bus campaign’, the 2009 Darwin celebrations and an increased prominence for non-religious campaigns, the launch of the AHS marks the new mobilisation of the UK’s non-religious student majority and is the start of several nationwide events and campaigns.

Supporting the launch of the AHS, Richard Dawkins said, ‘Public statements of non-belief are treated as threatening, an affront to the religious, while the reverse is not true. More concerning is the enduring assumption that religious belief does not have to earn respect like any other view, an approach that has caused politicians and public figures across the UK to withdraw from asking the vital question: why is religion given such special status in government, culture and the media? Why is belief in a higher power an indication of greater moral fortitude, character and acumen? The AHS says publicly that it isn’t; on the contrary, beliefs that are unsupported, bigoted or demand special privileges should always be challenged. No opinion should be protected from criticism simply by virtue of being religiously held.’

A C Grayling said, ‘As well as making the case for reason and science, it is great to know that the AHS will be standing up against religious privilege and discrimination. All people are entitled to their beliefs but we secularists (whether religious or humanist) are right in arguing that the state must be entirely neutral in these matters. A situation where the religious beliefs of a few may dictate the personal choices of everyone – in abortion, for example, or assisted suicide – is quite wrong. Yet some religious groups defend and even aim to expand their considerable privileges – public money for their “faith-based” schools, seats in the House of Lords, exemption from laws inconvenient to their prejudices. The AHS shows that increasing numbers of young people are unwilling to put up with it.’

Chloë Clifford-Frith, press officer for the AHS, said, ‘We live in a world where religious governments execute adulterers and homosexuals, deny women and minority groups basic freedoms, circulate fraudulent claims about contraception and scientific research and create laws that protect them from criticism. We are privileged, in such a world, to live in a country where we can even have this debate, and as such we have a duty to bring it into our universities and beyond.’

Norman Ralph, President of the AHS, emphasised that, in addition to challenging organised religion in the UK, the AHS also presents a positive message of community and understanding. Bringing together diverse student societies from across the country, it will support students who wish to establish a safe space for discussion of atheist, Humanist and secular issues and defend their right to express themselves without censure. Further campaigns will promote the public understanding of science, and the importance of ethical values derived from a rational approach to reality. ‘We want to celebrate knowledge and human endeavour’, he added, ‘Humanity should take responsibility for its flaws, and also take credit for its successes, not abscond responsibility to an imaginary father figure. We’re about celebrating, learning and making the most of the one life we have.’

Polly Toynbee said, ‘I am honoured to be present at the birth of this new movement. We need to oppose zealotry and fanaticism of all sorts by promoting the positive and liberating case for believing that life on earth is precious because the here and now is all there is and that our destiny is in our own hands. The Humanist view of life is progressive and optimistic, in awe of human potential, living without fear of judgement and death, finding enough purpose and meaning in life, love and leaving a good legacy. It is great to see these values being taken up by today’s students. I’m sure the AHS will go from strength to strength and keep the rational and ethical humanist tradition alive both on- and off-campus’

Secular Portal has just opened its new blog aggregator to collect all the blogs from its users and constituent societies. If you are a follower of the student free thinking movement or are just interested in things like Humanism, atheism, agnosticism, free thinking or consder yourself a secularist then it is well worht heading over an checkeing out the new site.

Also, check out the latest BHA bulletin as it includes a short piece on the inaugural meeting of the parent group of Secular Portal, the AHS. Hopefully we will have this organisation constituted in November and have us up and running in no time at all.

Believers beware!

Chris was approached recently by the BHA about setting up a national body of student atheists/humanists etc and we came up with the idea of Secularportal.com which currently consists of about fifteen member societies from across the UK.

The forums are slowly being populated and there are some really good ideas floating around and being bounced back and forth. I think that we could have created something really worth while!